Brands we’ve worked on
Budget Rental Car • Bolay Restaurant • Caterpillar • Cintas • DeVry Keller • Dattoli Cancer Center • ditech • Edward Jones • Ferrellgas • GM • Dr. Alan Ickowitz • Fernandez Consulting • GMAC Insurance • HSN • Car Rental 8 • Lakewood Ranch Business Alliance • Michelin • Midas • Whirlpool • Bentley Broker • Raymond James • Pearle Vision • Sears • HTM Lighting • United Van Lines • US Bank • Shumaker Loop & Kendrick • Carrier • 21st Century Oncology • Honda • Toyota
…oh and so many many more
Stop Burning Money on Advertising. Achieve Performance.
Scientifically Engineered Content That Works.
Here’s What Makes Us Different
Cognitive Psychology & Marketing Research and Strategy. Using data and research, we statistically identify the best who, what, when, where, why and how to approach lead acquisition.
Creation of Amazing Content. Ongoing storytelling with custom content creation including video, copy, SEO, and social media & directory.
Ongoing Promotion & Optimization. Great content will just sit there unless promoted. Engaging ads must be created and pushed to continually reach your best prospects.
Why Is This Important?
Prospects are leaving clues for search engines & social media technologies in real time. These “signals” tell ads to fire to just the right person at just the right time.
Change Is Inevitable. Just because one signal works today doesn’t mean it will work tomorrow.
SMART BUSINESS RECOGNIZE THAT THEY MUST BE EVERYWHERE.
Stop Burning Money on Advertising. Achieve Performance.
Content Is Key Then Leverage Media as Distribution.
We go way beyond “just websites,”just SEO,” “just Google Ads” “just video production,” “just blogs,” “just LinkedIn,” “just Google My Business”
Because Media Budgets Are Always Tight, Today’s Businesses:
NEED a fully integrated strategy & approach across all media
NEED someone to do the work & continually optimize it based on the data
NEED to be accountable to each and every dollar spent
The How
Although Every Client Is Different This Is Generally How It Goes
Research, Target & Position
Statistically identify the best target prospect & his/her/their most often searched for product/service of yours.
Create a content strategy plan
create the content (Video/copy)
Now we know what content is desirable to our prospect we create unique video and content based on science that has the greatest potential of drawing HUGE interest and conversions.
Optimize that content
distribute that content
Free & paid media toolset is deployed with Google, YouTube, Bing, LinkedIn, Facebook, Twitter, Instagram, directory & review websites, and local media. All tracked for performance.
Report, Create new content & Optimize
Stop Burning Money on Advertising. Achieve Performance.