Some have claimed that “SEO is easy,” some say that “SEO is a scam.”
A few months ago I researched an article for a featured blog post (http://dock29.com/top-10-basics-of-small-business-seo/) to discover that Good SEOs are not doing a good job of proving their value.
As a result, and even though spending on Local SEO will grow once again this year, many companies will Fire their SEO and move to apparent greener pastures or kill off Good SEO entirely.
Take a peek at the rankings report here to see what happens when you Fire Your Good SEO.
Yes I acknowledge that Good Local SEO goes well beyond rankings but solid rankings are the starting point; no rankings, no traffic, nothing to optimize.
Your Local SEO should be proving value, month over month in terms of rankings, leads, sales; both clicks and calls.
So what questions do you need to ask your SEO to make sure you’re getting Good Local SEO value?
First, review our article on the “Top 10 Basics of Small Business SEO” and make sure they are actively aware of and managing these “Top 10 Basics of Small Business SEO.”
Then…set reasonable performance expectations on a 30-60-90 day schedule to target the right search engine keywords and achieve organic rankings. Followed by proof of ROI 90+ days out.
Other thoughts on Good Local SEO? Please post them below.