Oops – I guess our social media software was working. A social media marketing software case study.
Actually our social media marketing software being turned off wasn’t an oops – it was a test to verify we still have the best social media marketing software solution for small and medium sized businesses.
Whether it’s a YouTube video, Google search engine ranking or a blog post; the tool we use finds the best information on the web and automatically pushes that relevant, timely, keyword rich content onto Facebook, Twitter, Linkedin, Google+ pages. Building relevant content for your brand with 0 effort.
Anyway – we turned our social media software off last week to see what the impact would be for dock29 and here are the results – quiet striking really:
• Post frequency – down 125.7%
• Click engaged – down 92.6%
I guess this is likely pretty obvious; post less content and be prepared for your clicks (aka social media marketing engagement) to go down.
I can’t wait until this little social media marketing software test is over tomorrow. I won’t even begin to tell you what it’s done to the website traffic.