Here’s what users are looking for.  How do your local small business search engine marketing program efforts stack up?

Local Smartphone Searches:

  • 54% Business Hours
  • 53% Directions to Local Store
  • 50% Local Store Address

Local Computer/Tablet Searches:

  • 45% Availability of Product at Local Store
  • 42% Business Hours
  • 38% Local Store Address

Full Article: http://searchenginewatch.com/article/2343577/Google-Local-Searches-Lead-50-of-Mobile-Users-to-Visit-Stores-Study