A great article from my friend John Hall featuring a few Powerful Digital Marketing Content Building Tools. Check these powerful digital marketing content building tools out:
Storytellit
John’s take: One of the simpler, easier-to-use tools on this list, Storytellit gives the gift of customizable content ideas. It’s a perfect resource for small businesses to get involved in the social space. After users set preferences for their business type and social media posting schedule, the app generates “idea prompts” tailored to their industries. Used for Twitter, Facebook, LinkedIn, and Tumblr, all users need to do is personalize a story idea and press “post.”
My take: coming soon.
SocialFlow
John’s take: SocialFlow takes a scientific approach to leveraging the real-time value of social content. Through three different tools — Cadence, Forte, and Crescendo — SocialFlow monitors real-time conversations on social media to help brands deliver relevant messages to the right audience at the right time, recommends high-engagement tweets and posts to promote, and identifies timely, underused keywords for brands to take advantage of. The social media startup does all of this with the goal of giving brands maximum engagement for their content.
My take: coming soon.
Contently
John’s take: Contently boasts a strong focus on story telling versus content creation, promising its customers high-quality, incredible brand stories that will both resonate with and inspire readers.
Basically, the Contently platform gives brands access to publishing software and a network of writers — a combination that allows brands to be compelling publishers with minimal effort. Brands can create the content themselves and use Contently’s distribution platform to publish it, or brands can leave the writing to one of Contently’s 30,000 freelance writers.
My take: coming soon.
HubSpot
John’s take: HubSpot serves as a one-stop shop for brands’ content needs. From blogging, social media, and SEO tools to technology that can segment leads and tell you which traffic sources are generating the most leads, HubSpot’s integrated solution gives marketers the tools to build an effective lead-generating strategy and the analytics to optimize that strategy. HubSpot is by far one of the more advanced content tools on this list.
My take: coming soon.
Hootlet
John’s take: This is where Google and Twitter become one. Hootlet is HootSuite’s handy Google Chrome extension that allows users to tweet content in just two clicks, without ever leaving the site they were on — no reason to again say, “I’ll tweet this later.” One of the handiest features of the extension is the ability to see Twitter results side-by-side with your Google search results. For example, you can see restaurant reviews and tweets about that restaurant on the same page.
My take: coming soon.
DivvyHQ
John’s take: One of the main selling points of DivvyHQ is its “calendaring” abilities — the software allows users to create multiple spreadsheet-free editorial calendars for different content strategies and target audiences. Users can then share these different calendars with team members. The software also enables teams to efficiently manage the progress and workflow of a project, from conception to publication.
My take: coming soon.
Percolate
John’s take: Percolate is an all-encompassing tool for publishing content to social media, with features that suggest content ideas, manage the content creation process, and track key analytics. But what really sets Percolate apart is its focus on the visual aspect of content.
Percolate not only codes a brand’s identity into its technology to help brands maintain a consistent image, but it also gives users access to high-quality photos and photo editing software. And, if Percolate’s library of photos isn’t enough, the tool includes a feature to help brands take advantage of user-generated content (i.e., photos) as well.
My take: coming soon.
Uberflip
John’s take: Uberflip essentially takes the headache out of managing 10 different digital channels. Using an Uberflip hub, content managers can host and track content — blog posts, Instagram photos, YouTube videos, etc. — in one central hub, while customers can view that content all on the brand’s website. As customers engage with different pieces of content, brands also have the option to sprinkle call to actions within the hub to gather leads.
My take: coming soon.
What are your thoughts, please feel free to comment below.
