This is the digital age! We don’t find products and services like we used to. If your practice cannot be found online in the search engines for the right keywords, present a solid and reputable message on your website, or engage your prospects in social media, then get ready to experience some significant pain.
On a positive side, digital media offers an amazing way to introduce your practice to highly-qualified and timely prospects, and keep your practice top of mind for current patients.
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The Next Steps
Please strongly consider integrating these three components of a good digital marketing strategy. They are available for immediate download. Please ask Dr. Pete during your next correspondence session with him or email him directly as to which component may benefit you.
Component #1 – Website |
A practice’s website serves as the hub to not only connect with prospects via the search engines, but also emotionally connect with those prospects to get them to convert to being patients. dock29 marketing will create a custom website (that you will own) that will present your practice as the answer to their needs and get them to convert.
- The Process: Client profile analysis (click here), competitive analysis, site design and buildout.
- The Result: The right look and feel crafted to maximize messaging and user experience.
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Component #2 – Search Engine Marketing |
According to Hubspot 2014, 70% of ALL product/service research is done ONLINE before they contact anyone.
Prospects are seeking your products, services, or solutions to their problems, (aka keyword) everyday, right in your neighborhood. Be there when they search and the battle is half won.
Put simply – When you use dock29 for search engine marketing your business will come up for the most appropriate, most trafficked keywords, locally.
- The Process: We will build ALL the keywords someone would search for the practice locally, test those keywords live using the Google Adwords tool to KNOW which keywords people are searching for locally (no estimates), build out phenomenal content. Click here to see the full process in action.
- The Result: Achieve rankings for the most appropriate, most trafficked keywords locally on Google and the other search engines.
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Component #3 – Social Media |
According to Business Insider 2014, social media engagement is now the top Internet activity: Americans spend more time on social media than any other major Internet activity, including email.
Look relationships take time! Social media is the best way to stay connected with both prospects and customers. Keeping your brand top of mind and showing you are passionate about your craft in a non-salesy way will lead to more sales, higher patient value and maximum customer retention and word of mouth.
- The Process: We leverage our keyword insights gleaned from the search engine marketing program to automatically populate your social media pages with relevant and timely content that engages your followers.
- The Result: Content posted on your practice’s social media profiles that are timely, relevant and engaging thus building your brand, positioning it as the thought leader in your market, and generates patients.
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Start up Program (need a logo and the basics?)
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- Brand Development (custom logo based on our client profile (click here) which will uniquely position your visually today and for years to come)
- Letterhead
- Envelope
- Business Cards
- Rack Brochure (optional)
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