I am doing a presentation at a conference to entrepreneurs and small businesses owners next week and I need your help!

smexpoThe topic title is entitled:
Using Email and Pay Per Click to Grow Your Small Business

The description is:
“Be nimble! One of the greatest advantages a small business has against much larger competitors is a rapid feedback & decision loop. In this session we’ll learn strategic processes and optimization techniques to maximize performance and ROI in email and pay per click programs.”

Seriously…if you were attending this presentation what would you like to see, what pitfalls have you/your business experienced in using either email and/or pay per click?

As a token of my appreciation, anyone who provides a quick comment below will be provided a link to the presentation after it’s delivered next week.

Thanks in advance for your help!